| Field | Value | Limit |
|---|---|---|
| Item / Artículo | KIT-F | One fictional stationery kit / Un kit ficticio |
| Product cost / Costo producto | 10000 COP | Per unit / Por unidad |
| Packaging / Empaque | 1000 COP | Additional known direct cost / Costo directo adicional conocido |
| Reference price / Precio referencia | 15000 COP | Fictional calculation only / Solo cálculo ficticio |
| Units / Unidades | 1 | No actual order / Sin pedido real |
| Other costs / Otros gastos | Unknown / Desconocidos | Delivery, advertising, fees, tax, overhead / Entrega, publicidad, comisiones, impuestos, gastos generales |
| Discount authority / Autorización descuento | Not supplied / No aportada | No actual discount / No descuento real |
| Offer scope / Alcance oferta | Kit plus packaging / Kit más empaque | No guaranteed results, delivery or support / Sin resultados, entrega o soporte garantizados |
1. Define costs and scope first
FMO describes fictional KIT-F. Product costCOP 10000 and packagingCOP 1000 are separate known items: direct baseCOP 11000. Reference priceCOP 15000 is neither an APEX price nor an actual offer. One unit, no real order.
Other expenses are unknown, not zero: delivery, advertising, fees, tax and overhead can change economic results. Price minus known base is a reference contribution before unknown expenses, not net profit or money collected.
Activity: define price, product cost, packaging, known base, difference and absent expenses. Write two unsupported claims and the evidence needed.
Worked feedback
Feedback:10000+1000=COP 11000;15000−11000=COP 4000 before unknown expenses. Claim neither COP 4000 net profit nor COP 15000 collected revenue; complete costs and payment evidence are missing. This cost convention is exercise-specific.
2. Margin and markup have different bases
Reference margin here means difference over price:4000/15000×100≈26.7%. Markup over known base means difference over direct cost:4000/11000×100≈36.4%. Same numerator, different denominator. Label the base.
The percentages are not interchangeable. A 50% markup on 11000 would yield price 16500, difference 5500 and margin 5500/16500≈33.3%, not 50%. This separate mathematical test neither recommends charging 16500 nor changes the base 15000 offer.
Activity: show fraction, decimal, percentage and one-decimal rounding. Correct “26.7% markup equals 26.7% margin”. Preserve exact amounts before rounding.
Worked feedback
Feedback: base margin≈26.7%, markup≈36.4%. Rounding changes no denominator. The 16500 variant illustrates 33.3% margin with 50% markup, not a price recommendation. No net profitability, customer outcome or future return is established.
3. Test hypothetical discounts and missing costs
Separate complete VD, do not execute:10% hypothetical discount on 15000 is 1500, price 13500. Known base 11000 stays fixed, difference 2500, margin≈18.5%, markup≈22.7%. There is no authorization to offer this discount.
Separate complete VC: price 15000 and an additional fictional confirmed 2000 delivery cost assumed by the seller in this case; known base 13000, difference 2000, margin≈13.3%, markup≈15.4%. VCdoes not include VDdiscount. Combine no scenarios without an explicit source.
Activity: tabulate base, VD, VCwith price, base, difference, margin, markup, authority and limits. Explain missing price or zero-base handling. Change no catalogs.
Worked feedback
Feedback: VDreduces the difference 4000 to 2500,1500 less, not simply 10% less profit. VCgives 2000 before other unknown expenses. Missing price blocks margin; zero denominator blocks that ratio. Stop for clarification, invent no percentage or approval.
4. Draft an offer without promised outcomes
A practice offer needs scope, exclusions, unknowns and approval state. FMOincludes only kit and packaging. Delivery, support, warranties and channel are unknown. Propose text for review, not binding terms invented to complete a form.
Label the kit fictional and the price a calculation reference. Add no testimonials, stars, guaranteed savings or income claims. Arithmetic replaces neither responsible review, complete information nor authority to change commercial terms.
Activity: deliver dictionary, scenario table and draft offer with pending fields. Add five tests: missing price, additional cost, unauthorized discount, zero denominator and margin/markup confusion. Self-review source, calculation, authority and limits 0–2, with no approved PRO threshold.
Worked feedback
Feedback: valid draft:“Fictional kit with packaging; COP 15000 reference for calculation; delivery and terms unresolved; not published or authorized.” No purchase, charge, enrollment, statement or benefit. The free-program assessment policy does not transfer to this proposed PRO unit.