Explain your offer in one sentence
Say what you offer, who it helps and how to ask for information. Avoid results you cannot substantiate.
Learn to sell with digital tools
Start with actions you can use today
An introductory guide for business owners, entrepreneurs and sellers. These open resources do not require buying a plan.
Prepare your catalog
Use your own or authorized photos, clear names and current terms. Confirm availability and price before accepting an order.
Make contact easy
Publish hours and a channel you can answer. Organize common questions and explain when a person will respond.
Follow up with permission
Record only necessary details. Request permission before sending promotions and honor opt-out requests.
Measure what happens
Track inquiries and how many become proposals or sales. Compare periods without attributing every change to one tool.
Review AI work yourself
Use AI to organize ideas or prepare a draft. Check prices and facts before publishing; do not enter passwords or sensitive customer data.
A 15-minute exercise
Choose a product or service and draft a description, three common questions and the next step for an inquiry.
Before sharing
Check links, hours and terms and make sure the content is readable on a phone.
APEX Academy
This guide is an introductory resource. Visit the Academy to check availability of additional programs.
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Web, CRM and PRO
APEX PRO at COP 109,000 includes website, customized CRM with agreed scope, setup, seven calendar days of initial guidance and 12 months of Academy PRO and VIP Room from activation. Domain, hosting, connections, AI, licenses and provider plans are paid separately.
Standalone CRM: COP 19,000, one-time, separate from the Essential website. We agree fields, stages, forms, reports, capacity and delivery before contracting. Extra development is quoted separately.
Explore CRM and demo Request a CRM proposalStandard CRM: one prospect/task workflow using the existing fields and three standard statuses, notes, assignment, follow-up dates, basic reports and CSV export. Includes one minor revision round and seven calendar days of initial guidance from delivery. New development, extra fields or integrations beyond the agreed base are quoted separately. Upgrading from standalone CRM to PRO costs COP 90,000 after crediting a verified COP 19,000 purchase once.