Armando Peña Clavijo

Co-founder and Chief Commercial Officer (CCO)

More than five decades of experience in Colombian commerce.

Armando brings more than 50 years of commercial experience in Colombia. His career offers a perspective shaped by contact with buyers, sellers and the everyday decisions that sustain a business.

Within APEX, this knowledge helps connect the technology offering with the reality of people who negotiate, serve customers and work to maintain their trust.

His work includes guiding commercial relationships, contributing insight into market needs and supporting the development of opportunities and partnerships.

His contribution to the team: connecting innovation with experience in Colombian commerce and the value of relationships built over time.

Area of contribution

His focus at APEX covers business relationships, customer acquisition and partnership development.

Responsibilities

Guide commercial relationships.
Contribute knowledge of Colombian market needs.
Identify customer and collaboration opportunities.
Review partnership proposals.
Coordinate agreed commercial follow-up.
Connect APEX solutions with real commercial situations.

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