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THE APEX TEAM

Business leadership

David Peña

President, Co-founder and Chief Executive Officer (CEO)

David Peña · President, Co-founder and Chief Executive Officer (CEO)

A career that connects markets and opens opportunities.

An entrepreneur from a young age, David brings 18 years of professional experience and a career that includes opening offices in different cities, operations with hundreds of bilingual agents and work with more than 50 clients in the United States.

His experience spans sales, telemarketing, BPO, software development, recruitment, SEO and business development. This background helps him connect commercial needs with the people, processes and technology required to address them.

At APEX, his focus is on Colombia: applying the lessons from that career to help entrepreneurs and small businesses strengthen their presence, develop commercial capabilities and create better opportunities.

As CEO, he sets the direction, organizes priorities, coordinates the team and evaluates whether each initiative makes sense for customers and for the sustainability of the project.

His contribution to the team: turning an ambitious vision into an execution plan, commercial relationships and responsible decisions.

Area of contribution

His area of work in the APEX project covers strategic direction, business development, partnerships and overall coordination.

Responsibilities

  • Define the vision and priorities of APEX.
  • Coordinate team areas and responsibilities.
  • Lead business and commercial development.
  • Evaluate growth opportunities and partnerships.
  • Connect international experience and relationships with the needs of the Colombian market.
  • Organize resources and capacity to deliver project commitments.

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